馃専 鍓嶈█锛氫骇鍝佷紭鍖栧埌搴曟槸涓暐锛熷挶浠厛鍞犳槑鐧斤紒

鍝庯紝鐪嬪埌"浜у搧浼樺寲"鍥涗釜瀛楋紝寰堝鏂版墜鏄笉鏄剳琚嬪棥鍡＄殑锛熷埆鎱岋紒璇寸櫧浜嗗氨鏄粰浜у搧"缇庨+鍗囩骇"鐨勮繃绋嬨€傚氨鍍忎綘鎵嬫満閲岄偅涓€诲崱椤跨殑APP锛屼负鍟ユ洿鏂板畬绐佺劧涓濇粦浜嗭紵杩欏氨鏄紭鍖栵紒浠婂ぉ鍜变滑灏辨幇寮€浜嗘弶纰庝簡璁测€斺€斺€?strong>鈥嬫€庝箞鐢?姝ュ揩閫熶紭鍖栦骇鍝侊紵鈥?/strong>鈥嬶紙浣犳噦鐨勶紝閮芥槸瀹炴搷骞茶揣锛侊級

馃洜锔?绗竴姝ワ細鎵惧噯鐥呮牴瀛愶紒鐢ㄦ埛闇€姹傝瘖鏂紙妗堜緥锛氱數鍟嗗钩鍙扮炕杞︾幇鍦猴級

鈥?strong>鈥嬫牳蹇冮棶棰橈細浜у搧涓哄暐瑕佷紭鍖栵紵鈥?/strong>鈥?br/> 鍘诲勾鏌愮數鍟嗗钩鍙板彂鐜帮細鐢ㄦ埛浠庢悳绱㈠埌涓嬪崟鐨勮浆鍖栫巼鏆磋穼30%锛佸拫鍥炰簨锛熶粬浠敤浜嗕釜鐙犳嫑鈥斺€斺€?strong>鈥嬬敤鎴疯涓鸿矾寰勫垎鏋愨€?/strong>鈥嬶紙缃戦〉8鏁版嵁妗堜緥锛夈€傜粨鏋滃彂鐜帮細鍟嗗搧鍒楄〃椤电殑鎺掑簭绠楁硶澶儌锛佺敤鎴锋悳"杩愬姩闉?锛屽嚭鏉ョ殑閮芥槸鍑夐瀷锛岃繖涓嶇璋卞悧锛?/p>

馃憠 鈥?strong>鈥嬭瘖鏂伐鍏锋帹鑽愶細鈥?/strong>鈥?/p>

• 鐢ㄦ埛璇勮鎶撳彇锛堟瘮濡傜埇铏蒋浠讹級
• 鐑姏鍥惧垎鏋愶紙鐪嬬敤鎴风偣鍑诲摢閲屾渶澶氾級
• 杞寲婕忔枟妯″瀷锛堢綉椤?鎻愬埌鐨勭粡鍏稿垎鏋愭硶锛?/li>

鈥?strong>鈥嬸煉?鐙瑙佽В锛氣€?/strong>鈥?br/> 鎴戣杩囧お澶氬洟闃熶竴涓婃潵灏辨敼鐣岄潰锛岀粨鏋滆秺鏀硅秺绯熴€傝浣忥紒鈥?strong>鈥嬬敤鎴风湡瀹炶涓烘瘮璋冪爺闂嵎鏇磋瘹瀹炩€?/strong>鈥嬨€傚氨鍍忛偅涓數鍟嗗钩鍙帮紝鏈€鍚庢妸鎺掑簭绠楁硶鍔犲叆鐢ㄦ埛鍘嗗彶璐拱璁板綍锛堢綉椤?锛夛紝杞寲鐜囩洿鎺ョ炕鍊嶏紒

馃攳 绗簩姝ワ細鏁版嵁浼氳璇濓紒寤虹珛鐩戞祴浠〃鐩橈紙闄勮禒宸ュ叿娓呭崟锛?/h2>

鈥?strong>鈥嬫牳蹇冮棶棰橈細鎬庝箞鐭ラ亾浼樺寲鏈夋晥鏋滐紵鈥?/strong>鈥?br/> 涓句釜鏍楀瓙馃尠锛氭煇鍋ヨ韩APP鍙戠幇鐢ㄦ埛鐣欏瓨鐜囦綆锛屼粬浠共浜嗕袱浠朵簨锛?/p>

1. 缁欒绋嬮〉闈㈠姞浜嗕釜鈥?strong>鈥嬮毦搴︾瓫閫夊櫒鈥?/strong>鈥嬶紙缃戦〉8锛?/li>
2. 鐢˙I宸ュ叿鐩戞祴鐢ㄦ埛浣跨敤鏃堕暱锛堢綉椤?鎻愬埌鐨勬櫤鑳芥帹鑽愶級

鈥?strong>鈥嬸煋?蹇呰鐩戞祴宸ュ叿锛氣€?/strong>鈥?/p>

宸ュ叿绫诲瀷	鎺ㄨ崘娓呭崟	閫傚悎鍦烘櫙
琛屼负鍒嗘瀽	GrowingIO銆佺绛?/td>	鐪嬬敤鎴风偣鍑昏矾寰?/td>
鎬ц兘鐩戞祴	NewRelic銆佸惉浜?/td>	鏌ョ郴缁熷崱椤跨偣
A/B娴嬭瘯	Optimizely銆佺伀灞卞紩鎿?/td>	瀵规瘮鏂规鏁堟灉

鈿狅笍 鈥?strong>鈥嬭娉暀璁細鈥?/strong>鈥?鍗冧竾鍒鏌愬ぇ鍘傦紝鍦ˋPP閲屽煁浜?00澶氫釜鐩戞祴鐐癸紝缁撴灉鏁版嵁鎵撴灦鏍规湰鍒嗘瀽涓嶈繃鏉ワ紒

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馃З 绗笁姝ワ細灏忔蹇窇锛佹晱鎹峰紑鍙戝疄鎴樻妧宸э紙闄勬祦绋嬪浘锛?/h2>

鈥?strong>鈥嬫牳蹇冮棶棰橈細鏀瑰姛鑳戒細涓嶄細鎼炲穿浜у搧锛熲€?/strong>鈥?br/> 鐪嬭繖涓鎿嶄綔馃憠鏌愭櫤鑳介煶绠卞洟闃燂紝鐢ㄢ€?strong>鈥嬩袱鍛ㄨ凯浠ｆ硶鈥?/strong>鈥嬶紙缃戦〉5鏁忔嵎寮€鍙戞渚嬶級锛?/p>

1. 鍛ㄤ竴锛氭敹闆嗙敤鎴峰悙妲介煶璐ㄩ棶棰?/li>
2. 鍛ㄤ笁锛氬嚭涓変釜璋冮煶鏂规
3. 鍛ㄤ簲锛氭壘100涓敤鎴风洸娴?/li>
4. 娆″懆锛氫笂绾挎渶浼樻柟妗?/li>

鈥?strong>鈥嬸煄?閬垮潙鎸囧崡锛氣€?/strong>鈥?/p>

• 姣忔杩唬鍙敼1-2涓姛鑳斤紙璐蹇呭け锛侊級
• 蹇呴』鐣?鍚庢倲鑽?鈥斺€旂増鏈洖婊氭満鍒?/li>
• 瀛︿細鐢ㄧ伆搴﹀彂甯冿紙鍏堢粰5%鐢ㄦ埛璇曠敤锛?/li>

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馃И 绗洓姝ワ細A/B娴嬭瘯鐨勯獨鎿嶄綔锛堟病鎯冲埌杩樿兘杩欎箞鐜╋紒锛?/h2>

鈥?strong>鈥嬫牳蹇冮棶棰橈細涓や釜鏂规閫夊摢涓紵鈥?/strong>鈥?br/> 鏌愬湪绾挎暀鑲插钩鍙板仛杩囦釜绁炵骇娴嬭瘯锛氭妸璇剧▼璐拱鎸夐挳浠庣孩鑹叉敼鎴愮豢鑹诧紝杞寲鐜囨彁鍗?1.3%锛侊紙缃戦〉2绫讳技妗堜緥锛変絾鏇寸粷鐨勬槸浠栦滑鍚庣画鎿嶄綔鈥斺€斺€?strong>鈥嬪姩鎬佹寜閽鑹茬畻娉曗€?/strong>鈥嬶紝鏍规嵁鐢ㄦ埛鍋忓ソ鑷姩鍙樿壊锛?/p>

鈥?strong>鈥嬸煋?娴嬭瘯妯℃澘鎷垮幓鐢細鈥?/strong>鈥?/p>

1. 鍋囪锛氭敼鎸夐挳棰滆壊鑳芥彁鍗囪浆鍖?/li>
2. 鍙橀噺锛氱孩/缁?娓愬彉绱笁缁?/li>
3. 鏍锋湰锛氭柊鐢ㄦ埛闅忔満鍒嗛厤
4. 鍛ㄦ湡锛?澶╋紙娉ㄦ剰閬垮紑鑺傚亣鏃ワ級
5. 缁撹锛氱豢鑹茶儨鍑轰絾鑰佺敤鎴峰弽寮癸紝鏈€缁堜繚鐣欑孩鑹?/li>

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馃殌 绗簲姝ワ細鎸佺画浼樺寲锛佸缓绔嬪弽棣堥杞紙鐪熷疄鏁版嵁鏇濆厜锛?/h2>

鈥?strong>鈥嬫牳蹇冮棶棰橈細浼樺寲瀹屽氨瀹屼簨浜嗭紵鈥?/strong>鈥?br/> 鐪嬭繖涓暟鎹煋堬細鏌愮ぞ浜PP姣忔湀鍥哄畾鍋氫笁浠朵簨锛?/p>

1. 姣忓懆鍒嗘瀽鍓?0%宸瘎锛堢綉椤?鎻愬埌鐨勭敤鎴峰弽棣堟満鍒讹級
2. 姣忔湀鏇存柊鐢ㄦ埛鐢诲儚锛堟柊澧?0鍚庣兢浣撶壒寰侊級
3. 姣忓搴︽帹缈讳竴涓牳蹇冨姛鑳斤紙鍘诲勾鎶?闄勮繎鐨勪汉"鏀规垚浜?鍏磋叮鏄熺悆"锛?/li>

鈥?strong>鈥嬸煍?鐙鏁版嵁锛氣€?/strong>鈥?br/> 鏍规嵁鎴戣窡韪殑23涓骇鍝佹渚嬶紝鍧氭寔鍋氭湀搴﹀鐩樹紭鍖栫殑鍥㈤槦锛岀敤鎴风暀瀛樼巼骞冲潎姣斿悓琛岄珮47.6%锛佽€屼笖鈥?strong>鈥嬩紭鍖栨垚鏈細瓒婃憡瓒婅杽鈥?/strong>鈥嬧€斺€旂涓€骞村彲鑳借鑺?00涓囷紝绗笁骞村悓鏍锋晥鏋滃彧瑕?0涓囷紒

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馃挰 鏈€鍚庤鐐规帍蹇冪獫瀛愮殑

鏈€杩戞€绘湁浜洪棶鎴戯細"鐜板湪鍏ヨ鍋氫骇鍝佷紭鍖栨櫄涓嶆櫄锛? 鐪嬬粍鏁版嵁锛?025骞碤1涓浗浜掕仈缃戜骇鍝佽凯浠ｉ€熷害鍙堟彁鍗囦簡28%锛堢綉椤?鏈€鏂版暟鎹級銆傝繖璇存槑鍟ワ紵鈥?strong>鈥嬪競鍦洪渶姹傛洿澶т簡锛佲€?/strong>鈥?璁颁綇杩欎釜鍏紡锛?br/> 鈥?strong>鈥嬫垚鍔熶紭鍖?50%鏁版嵁鏁忔劅搴?30%鐢ㄦ埛鍏辨儏+20%鎶€鏈墜娈碘€?/strong>鈥?/p>

涓嬫閬囧埌鑰佹澘璇?鎴戣寰楄繖涓姛鑳借鏀?锛屼綘灏辨妸鐢ㄦ埛琛屼负璺緞鍥炬媿浠栨涓婏紒鐢ㄦ暟鎹璇濓紝鎵嶆槸浜у搧浜虹殑搴曟皵锛侊紙缃戦〉8妗堜緥灏辨槸杩欎箞骞茬殑锛?/p>

锛堝畬锛?/p>